Reformation Caters to Boobs!

Reformation is one of my favorite clothing labels. I love most everything about the brand from their aesthetic and color palette to their environmental mission. However, like basically all fashion companies I admire, they’re lacking a bit in the body diversity department. Their models are toothpick thin, tall, and leggy, and often leave me wondering if I could ever possibly fit into their clothes. Take for instance this skirt that quite literally wouldn’t be able to cover half the bum of anyone carrying even a minuscule amount of junk in the trunk (like seriously – I have no words).

Swiggity swooty – where’s room for the booty?

With that being said, I actually do think that Reformation does a better than most companies at addressing body diversity and creating clothes for an array of body types. Earlier this year they launched a petite collection called “Don’t Call Me Cute”. It was literally a collection just for petite women to make up for decades of disappointment at only being able to fit into some items from a collection that were deemed good enough to be made into petite sizes. How cool is that?

The other night I was browsing their offerings, as I often do, and I stumbled upon a version of the Avalon Jumpsuit that I’ve been eyeing for so long that was labeled as “For Boobs”. Sure enough, they made a whole collection for women with larger breasts called the “I’m Up Here” Collection. I think this is awesome for a number of reasons, but it also brings attention to some interesting sizing dilemmas I’ve noticed in the fashion industry.


First of all, lets just get this straight. I do not have big boobs. I never have and I never will. As a middle school girl I actually looked up to fashion models for their thin, breastless frames because I identified more with them than with full-figured celebrities I saw on TV. However, as I grew, my body started to fill out (with exception to my boobs might I add). I started identifying more with full-figured women like Beyonce, Kat Dennings, and, more recently, plus-sized models like Barbie Ferreira, because I became more insecure about the fat around my legs and stomach than the lack of fat around my breastplate.

Additionally, I have a rather large ribcage, and therefore items made for women with small breasts still don’t fit me because they simply don’t fit around my BONES (let alone any amount of fat I managed to accumulate on top of them). It’s beyond frustrating to try on a dress in my size to have it fit well in the waist and the hips but suffocate me like Kiera Knightly in first Pirates of the Caribbean movie on the top half (shout out to my fellow flat-chested goddess Kiera). It just doesn’t make sense to me. Here I am, a woman with rather small breasts given my waist and hip size, and something doesn’t even fit MY top half? What about all my C+ cup sisters out there? WHAT IS LEFT FOR US IN THIS WORLD?

KAI_DRESS_SEASIDE_FOR_BOOBS_1This woman is WORKING this 2-piece set

Enter Reformation’s “For Boobs” collection. These are pieces from their already-stunning collections that are just cut differently on top to allow more room for the ladies. I was especially excited to see their new version of the popular Avalon Bodysuit – called the Serena Bodysuit. The Avalon Bodysuit is hot. But I feared it was a little too hot for me. First of all – what would my Catholic mother say if I was posting that up on Instagram?! Secondly, would it work with my body? A size medium – which would definitely be required for my ribs – would surely make for a weird situation involving some saggy boob action. Not cute. Well, the new For Boobs Serena Bodysuit is not as low-cut (mom approved!!) in order to allow for wearing a bra underneath (no saggy boobs!!). It’s a win-win for us all.

AVALON_BODYSUIT_BLACK_replaceas1The OG Avalon Bodysuit that is now sold out on the site

However, this whole thing does bring up some serious questions about sizing dilemmas for women above a size 2 in the fashion industry. Why does a collection like this even need to exist? I get that something like this is amazing for women who are small-framed but still well-endowed, but shouldn’t fashion companies assume that as the waist increases the breasts should as well? Normally I would cry out that I am, by some horrible genetic misfortune, an exception to this rule. However, as previously mentioned, I somehow am not. I’ve found that as sizes go up, the ratios of the garments stay the same. By this I mean that a pair of size 8 pants are sized the same way that a pair of size 0 pants are. This makes for waists too big, hips too small, legs to small, and ankles too big on pants that are made for a larger woman but are just as pin-straight as pants for a woman who’s thighs aren’t that much larger than her calves. And there is nothing wrong with having a size 0 body! All I’m saying is that fashion companies need to realize that a size 8 woman isn’t just a size 0 woman increased by a certain degree. She has curves and carries fat in different ways, and sizing should reflect this.

I commend Reformation for diversifying their offerings and trying to cater to women of every size. But creating a little extra space so that people with 36A breasts can breathe shouldn’t be something that we need an entire collection for – it should be something that all designers take into consideration when sizing their garments. At least for now we can hope that if we do in fact faint from tight clothes, Jack Sparrow will be there to dive into the ocean after us.


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